Can Business Make Friends with Web 2.0?

Still, there are quite a few, actually thousands of niches
where Web2.0 will integrate nicely. I will show 'you' them in the weeks and months ahead. Meanwhile, trust the process

clipped from www.itbusinessedge.com Maybe the problem is just the opposite - business leaders have seen what happens when Web 2.0 users target their business and they aren’t happy with the results. Thus far, the intersection of business and Web 2.0 generally has not been pretty. Consider StarbucksGossip, a hobbyist site that quickly became the place for Starbucks employees to publicly and anonymously air corporate grievances. And then there was the public relations nightmare AOL faced when blogger Vincent Ferrari recorded his frustrating interactions with an AOL customer service representative while trying to cancel his AOL account. He posted the encounter to his blog, where it quickly became viral, much to AOL’s chagrin. No wonder companies hesitate to invest in Web or even Enterprise 2.0. You just can’t be sure what will happen because you can’t control the message. And if you do try to control the message, you’re likely to face a very public blogger backlash.