Fox viewers have an endless stream of entertainment that appeal to simpletons. Yes, one can enjoy The Simpsons, Family Guy, as well as Bill Oreilly, Hannitty and Colmes and endless stream of mind numbing talking heads without leaving the network. Not that there is anything wrong with that.
CNN may have won election night, but Fox News retained the most viewers, winning Election Week and taking the #1 spot in primetime among all cable networks for the week.
Fox News averaged 3.5 million viewers in primetime for the week, compared to CNN's 3.3 million (#2 in cable) and MSNBC's 2.2 million (#5 in cable). Perhaps most telling, especially as the election ratings bubble begins to pop, is the viewer retention statistics. According to Nielsen, Fox News retained 48% of its Election Day audience for the remainder of the week (Wednesday-Friday), while MSNBC retained 38% and CNN retained just 29% CNN won Election Night with a primetime average of 12.3 million viewers to Fox News' 9.0 million and MSNBC's 5.9 million.
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